W.01
Business Websites
- Professional company websites
- Service and location pages
- Clear calls to action
- Responsive mobile design
- Contact and quote-request forms
- Business information and credibility content
02WEBSITE SERVICES
Website Development & Maintenance
Professional websites built around what the business actually needs — clear information, strong calls to action, lead capture, useful integrations and a site that stays current after launch.
From a straightforward business website to a more connected digital experience, JSCI can design, build and maintain the site as the business evolves — for small and growing businesses in Ottawa, across Ontario and in Canada.
B.01BUILD / CONNECT / MAINTAIN
More than an online brochure.
A business website should help customers understand the company, find what they need and take the next step. JSCI focuses on practical websites designed around real business workflows rather than unnecessary complexity.
W.02
Lead Generation
- Inquiry forms
- Quote requests
- Appointment or callback requests
- Conversion-focused landing pages
- Lead routing
- Integrations with business workflows where appropriate
W.03
Search & Analytics Foundations
- Technical SEO foundations
- Page titles and metadata
- Sitemap and robots configuration
- Google Search Console
- Bing Webmaster Tools
- Analytics setup
- Structured data where appropriate
Search foundations help a site be found and understood; no specific rankings or traffic levels are promised.
W.04
Integrations
- Email and notification workflows
- Forms connected to operational systems
- Analytics
- CRM or lead-management integration where technically appropriate
- APIs and third-party services where required
For trades businesses, a website can optionally connect to TradesButler for call, lead and customer workflows.
M.01WEBSITE MAINTENANCE
A website shouldn’t become another system the owner has to manage.
Website maintenance and support keep the site accurate, working and useful as the business changes. The exact maintenance arrangement depends on the site and what the business needs.
- M.01
Content updates
- M.02
Adding or changing services
- M.03
New pages
- M.04
Technical fixes
- M.05
Link and form checks
- M.06
SEO metadata updates
- M.07
Analytics checks
- M.08
Domain and DNS coordination
- M.09
Integration updates
- M.10
Periodic site reviews
- M.11
Small design improvements
P.01HOW IT WORKS
Understand → Structure → Build → Improve
- 01
Understand
Understand the business first.
Services, customers, current website, business goals, lead flow and what visitors actually need to accomplish.
- 02
Structure
Organize the information.
Site architecture, pages, navigation, calls to action, content and customer journeys.
- 03
Build
Create the website and connections.
Responsive implementation, forms, integrations, search foundations and analytics.
- 04
Improve
Keep it useful after launch.
Maintenance, updates, measurement and incremental improvements as the business changes.
A.01WHO IT’S FOR
Built for businesses that need a professional digital presence without unnecessary complexity.
Small business website development suits many kinds of organizations. Typical fits include:
- 01Trades and contractors
- 02Professional services
- 03Local businesses
- 04Small and growing companies
- 05Organizations replacing an outdated site
- 06Businesses connecting their website to operational tools
S.01WEBSITE + BUSINESS SYSTEMS
The website can be part of the business system.
A website often sits at the beginning of a larger workflow. A customer submits a request, a lead is created, someone needs to respond, an appointment may be scheduled and follow-up may be required. JSCI’s business and systems analysis background allows the website to be designed with that wider process in mind.
DASHED BRANCHES ARE OPTIONAL · TRADESBUTLER APPLIES PRIMARILY TO TRADES BUSINESSES
O.01BUILD + MAINTAIN
One partner from initial build through ongoing changes.
01
New websites
Design and development from initial requirements through production launch.
02
Existing websites
Modernization, restructuring, new pages, integrations and improvements where the existing technology permits.
03
Ongoing maintenance
Continued updates and incremental improvements after launch.
Website services sit alongside JSCI’s technology consulting, products and company work.
C.01CONTACT
Need a new website — or one that works harder for the business?
Tell me about the business, the current website if one exists, and what you want the site to accomplish.
Discuss a website project- LOCATION
- Ottawa, Ontario, Canada